What The Flour Is Non-GMO Project Verified!
We are delighted to announce that all our products are Non-GMO Project Verified! This means that our products meet the most rigorous, third-party standards for GMO avoidance.
GMOs, or genetically modified organisms, are organisms whose genetic makeup has been modified in a laboratory. Since their introduction in the 1990s, GMOs have become widespread in the marketplace. Today more than 80% of the products on grocery store shelves contain ingredients or inputs made from GMOs! With new products and emerging techniques in genetic engineering entering the marketplace, looking for the Butterfly is the best way to avoid GMOs.
Why we say no to GMO
We avoid GMOs because we want to provide you with the best possible product, made using sustainable practices that contribute to a healthy future for generations to come. Most GMOs are engineered to generate an insecticide or to withstand the application of weed-killing herbicides. These "herbicide-tolerant" GMOs have led to a dramatic increase in the use of certain toxic chemicals, damaging the natural biodiversity that ecosystems need to thrive. We don't want any part of that.
Furthermore, we want to support farmers who grow the materials that go into our products, honoring their rights to grow the varieties they want and to save their own seeds. By seeking out non-GMO ingredients, we're investing in a better future for people and the planet.
Your right to choose non-GMO
We believe that everyone has the right to choose what's best for themselves and their families. The field of genetic modification is changing rapidly, with new techniques being used to create novel ingredients and products. As an independent organization, the Non-GMO Project is uniquely positioned to monitor the latest developments and provide transparent standards for Verification. There’s simply no other seal that offers the same level of rigor, testing and transparency. Ingredients are traced to their source and tested by third parties to ensure they meet the highest standard for Non-GMO Project Verification. With dedication to rigor and transparency, the Butterfly seal is one of the most trusted clean food labels on the market, making the decisions you face every day just a little bit easier.
Working towards the future we want
We believe that we have a shared responsibility to care for each other and our planet. After all, we live in a world of connections, where every living thing affects our environment in complex and surprising ways. Even small choices can lead to remarkable and lasting change. By choosing Non-GMO Project Verification, we’re supporting a healthier, more equitable and more sustainable world for all.
The choices you make can help to build the kind of future you wish to see. By choosing non-GMO, you're helping to build a better food system. To find our products, visit wtflour.com and follow us on Facebook and Instagram.